1. Scare the people with threats of violence, domestic and forein enemies.
- Steve has done this to the letter: people who buy Macs are often afraid of the viruses on PCs and their "likelyhood to crash". What they don't seem to know is that Macs crash too guys; maybe not as spectacularily, but they still do. And Mac viruses are very real. Take it from my fried Macbook Pro.
2. Present yourself as a strong leader who will protect your people.
- What kind of CEO doesn't do this?
3. Have the press you control trumpet you (so, anything remotely connected to Apple) and re-inforce a constant state of fear and confusion.
- Confusion? Who isn't confused by the emergance of such primitive software (and sometimes hardware) on products such as the iPad, or even the newest iPhone software update? (Video conferencing with a camera on the front... Nah, who'd do that?)
- The fear, is of course, fear of viruses and super-dooper complicated UIntefaces that PCs have. You know, the ones like Microsoft Word, that program that Mac users can't live without because nothing compares to it in the realm of the sanitised and white?
4. Have your "supporters" attack anyone who doubts you as the "Great Leader". Have them portray that person as being in cohoots with the enemies you outlined in step 1.
- The Mac Vs. PC battle really embodies this on both sides. The difference is, on the PC side, there really is no "one true leader who'll lead us to salvation". That's why we're not a dictatorship (yah, not even Microsoft (thanks Linux!)).
5. (Directly pasted from the article mentioned at the beginning:) "Then the people will become so brainwashed that they'll do the attacking for you of anyone who questions you, the Great Leader."
- Mac geeks (hey, your words, not mine) Vs. PC people
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